枸杞子有被廣為人知的健康益處，包括幫助抗衰老，支持健康免疫系統，及支持眼睛健康等。枸杞子含有天然的蕃茄紅素，被公認為最強抗衰老食物。

枸杞子亦含抗氧化物，維他命，植物營養素等複雜化合物。枸杞子同時含18種胺基酸，當中8種是人體必需的，亦含有比甘荀更豐富的維他命A及胡蘿白素；更有大量維他命C，每安士枸杞子的維他命C含量比橙多500倍。
Goji berry is a natural source of lycopene and has also been called the world's most powerful anti-aging food. It is not only a source of antioxidants, vitamins, and minerals but also contains many unique phytonutrients, polysaccharides, and complex compounds.

Goji berries contain 18 amino acids: including the 8 essential ones. They are a superb source of vitamin A and offer more beta carotene than carrots, are a rich source of vitamin C, having 500 times more vitamin C per ounce than oranges.